About

Liisa Kanemägi is a visionary storyteller knitting tales through her craft. With a passion for material experimentation and a quest for deeper meanings in clothing, she transcends conventional boundaries, blurring the lines between art and design. Her brand challenges notions of beauty and perfection, embracing concepts like broken versus ideal and redefining ugly and beautiful. Each knit piece is a manifestation of her ethos, designed for the self-aware and slightly rebellious wearer who dares to be ahead of their time. It’s about being eccentrically chic, expressing oneself through appearance, and embracing a youthful spirit and curiosity. Crafted in small batches in Estonia, using meticulously chosen materials, every garment embodies the brand’s commitment to quality and individuality.